Learning different types of search engine optimization.

SEO (Search Engine Optimization) is some of the ways in which the presence of your site / blog on various search engines (eg Google, Bing, Yahoo) can be ensured and this can bring desired targeted traffic to the site.

Simply put, search engine optimization is the process of bringing your site / blog to the search page of those search engines by following the prescribed criteria for various search engines (eg Google, Bing, Yahoo).

Why need SEO?

We create websites for our different needs or services. But the main purpose of creating this website is to get the desired traffic / visitor. Because, if your site does not come to traffic, then you can not enjoy any kind of benefits from that site. And if you want to get traffic / visitor more on the site, then it will have to return to the search engine's search page.

Because, most of the traffic comes in search engines search through keywords. And to rank in these search engines, your site must be optimized according to the search engine rules. Then you can get good quality traffic from search engines and you can benefit. Because, Traffic = Profit. As the traffic increases, your income will increase as well.

Websites are preferred for any small-scale business or personal work in many different countries. All their work is done online. And that is why they want to bring their own site to the ranking in search engines. Only then do they need search engine optimization. Because, without SEO, it is not possible to bring any site to a good location in search engines.

In our country, many websites are now being created for small / large businesses or for personal needs. And to increase the acceptability of these sites, that is, the common people need SEO to bring these sites to the search engine rankings based on the desired keywords.

In this way, search engine optimization is also seen in Bangladesh to increase the identity and traffic of small / large sites, and as long as the day goes on, its demand is increasing. Because, SEO is an ongoing or continuous process.

1. Organic SEO

When a user searches on a search engine (such as Google, Yahoo, Bing) and any keywords, he sees two types of search results, one is organic search results and the other is the paid search result. Looking at the picture below, you get more transparent ideas.

If your site is properly optimized and its content is standard, then your site will be ranked in the list of organic / free results on the search result page. And in this case, you do not have to spend any money, because these are free listings, which will accurately rank for specific keywords due to your site's quality (accurate SEO) ranking. And this is the best. In this way, you will get the desired visitor for your site, which is also known as Targeted Visitor.

2. Paid SEO or PPC (Pay Per Click) Advertisement

This process is a little expensive. Here you will have to run a campaign on search engine advertising platforms for certain keywords. For example, Google's Google Adwords and Microsoft's Bing Ads By running a campaign, you can display your site advertisements for specific keywords.

Clicking on each keyword in the user will deduct the amount set by your campaign. Generally, online-based business organizations make such payment SEO or PPC in search engines for their products / services. In doing so, they are increasing their visitors' business as well as their business promotion.

In today's episode we will discuss organic SEO. Because this is the best way to get a site in the rankings, and for beginners SEO is started with organic SEO. Looking at the above image, you see that organic SEO is done in two stages - on-page SEO and Off-Page SEO. Two steps are equally important. If you come to the ranking, this whole process will have to be done properly.

On-page refers to creating a page correctly by following all the rules of search engine. Simply put, the webmaster / owner of the site refers to the sum of the works done on his page.

Now, let's take a closer look at what we do on a page or what rules we should follow. Below I am briefly giving different parts of the page:

Title tag

Title is a very important part of a page. We understand what is on a page, reading its title. The better the title / title of your page, the number of visitors to your page will also increase. Whether the visitor will come to your page or not, depending on the title / headline.

Meta description tags

This tag is also very useful. This meta description group also emphasizes the importance of putting a page in the search engine. Visitors get an idea about the contents of the page, after reading the meta description of the page, the details are detailed in the page. So in this section you have given a brief description or summary of your page and you can also specify your main keywords in it.

Meta Keyword

At present, this part is not considered seriously. Because, you can refer to your targeted keywords in this section; But the search engines do not consider them as a factor in the page level ranking.

Header tag

This is one of the most important parts. Header tags total six (H1-H6). But we usually use three of these tags in H1, H2 and H3.

Permalink / URL Structure

To get your page to a good location in the search engine, it is very important to do permalink optimization. Because, if you want, you can give your main keyword to Permalink and increase its acceptance.

Anchor Text

If you put anchor text correctly, it will increase your page ranking further. Anchor text is a process where the word is clickable / hyperlinked by adding a link to one or more words and when a user clicks on this word, he then goes to the linked page.

Internal links

The links that are created in connection with the contents of a page on your site, in relation to the contents of another page, are called internal links. This is between two pages of your site and is usually linked to the anchor text.

Image Optimization

At present, Image Optimization is one of the most important issues. How long will the traffic of your pages be or how long they will be on your page, these issues also depend on the image in many cases. If your image is properly matched to the content, then the bounce rate of this page will decrease, and later on the image search result page, your image can also come in good ranking, which will help you to get targeted websites.

KEYWORD LSI version

To increase the value of your page, use the LSI version, which means you can use the same keyword instead of using the same keyword. This increases the quality of your pages. If your original keyword is 'food', then use 'food' and 'cuisine' in your text without having to repeat the word 'food'.

Writing big content

You will always try to get information about the content of your page. That is, a user can understand fully, what you mean to say or understand in your writing. So write content in detail. Generally create your content writing content between 800-1200 words.

Social media buttons

Always place various social media share buttons on your page. Because, as a visitor can share your post with various social media. This will increase your site's publicity and visitor.

Site Map

Sitemap helps your user understand that where they get the site or how to find the desired pages. Again it also helps search engines index your pages correctly. So it is very important for your site to be a site map.

Page loading speed

The faster your page loads, the better it is for your site and visitor. Because a user will never wait more than 3 to 5 seconds to load a page, and the page will take longer to load, the visitor will be more annoyed. So try all the time, to place the page's content properly and to keep the page loading speed as low as possible.

Multimedia use

Visitors currently prefer multimedia properties on your post. Multimedia Properties Let's say that if you have a related image or video with the content inside the post, You can attract your visitors many times, using infographic, power point presentation, etc. inside the post. So, if possible, use multimedia properties on the page. This will make your posts more vivid and share your post with visitors.

Robots.txt

This is a very important text file, where different commands are given to search engine robots by writing different commands. If you want, you can prevent any search engine robots coming from your page using the command from here.

At present, SEO's working areas are:

Keyword / Market Research

• Competition Analysis

• Website SEO Audit

• Back link Profile Audit

• On-page Optimization

• Off-Page Optimization (Link Building)

If you want to start working on any of the above topics. But start with a complete knowledge about the subject that you are about to start with.

For example: If you want to work on Keyword Research, then there is a lot of work in the current market. If you want, you can start your SEO career.